The All White

Layered under, layered over, mix-and-match or matchy-match; We proudly present a collection of white, modular must-haves.

The All White is edited, focused and with you in-mind.
Each design is thoughtful in its creation and can be worn on its own or layered-up.

We believe focused and efficient designs can be completely bespoke by how they are styled. From under 30 options, The All White can help you to create thousands of looks.

From simple clean perfection, to ornate decorative finishes, to the most high-drama high-volume moments, we’ve got you covered.

Our Story


White is the exact and perfect balance of all colour.
White is positive-negative, equal-fair, impartial and independent.
White is reflectively illuminating.
White is calming, ordered and empowering, what a contrast to life.
White is not a colour.
White is white, and that’s all right.

Our Big Moments

The All White was born from a vision for a different way to be inspired, and buy cool white pieces that last longer than just a wedding day.
Here’s the story to date:


Founders meet at University.


Kate gets engaged.

Kate, Lee and Katie collaborate and The All White story begins…


Kate has final dress fitting at Pope London.

Kate wears the first collection pieces from the brand on her own Wedding day…


The pursuit for materials, fabrics, manufacturers ensues.

First drafts are sketched and adjusted…


Katie creates sample versions of The All White premier collection. goes live.

wedding dress

Choose how you want to experience us
– online, in our London store, or at one of our upcoming events.

The All White Team

As a collective, we’re proud of our roots and passionate about change. And maybe have a good time doing so too. 


Katie Pope


Born and bread in Bolton (warburtons reference for the keen eyed amongst you) she always had dreams of becoming a fashion Designer. She was obsessed. Hiding paper under her bed and drawing secretly after bedtime. One collection was questionable…. food inspired with the addition of fried eggs on the boobs.

A BTEC in general art and design led her to study Womenswear fashion Design at Nottingham Trent where her final collection was a finalist for the Gold Award at Graduate Fashion Week.

Starting first on Portobello Road and then Brick Lane market to eventually having her own store in Brick Lane where she been based for 10 years, she creates one off, handmade garments in store.

The All White encompasses Katies love of clean, bold, yet inventive silhouettes; convention challenging versatile designs and unorthodox fabric combinations.


Lee Brazill


Originally from the Forest of Dean in Gloucestershire, Lee has always had a passion for British design and product.

With stints at Paul Smith, Mulberry and Reiss, Lee has worked in a variety of sectors within the fashion industry for almost 20 years. From High Street to Luxury; from start-up to heritage he loves commercially bringing a product to life, and seeing a customer fall in love with it.

Always a problem solver, Lee seeks newness through being a naturally pragmatic challenger. The All White bundles Lee’s loves of attainable luxury, British craftsmanship and bespoke whimsicality.


Kate Glover


Originally from Hull (it’s never Dull in) Kate had early fashion aspirations and with her trusty Fashion Wheel by her side and skill of adding Yin Yangs to every design (it was the 90s) she took BA Fashion Marketing at Nottingham Trent where she met Lee and Katie.

With a stint in NYC with lingerie brand Panache, she has spent the last 15 years heading up teams in various publishers including Global Radio, ITV, StyleHaul, Endemol Shine and most recently VP of Culture Trip working with partners to bring interesting stories to life.

The All White brings all her passions together – disruption of the traditional; beautiful design; clever execution; and brilliant storytelling.

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