Our Story

White is the exact and perfect balance of all colour.
White is positive-negative, equal-fair, impartial and independent.
White is reflectively illuminating.
White is calming, ordered and empowering, what a contrast to life.
White is not a colour.
White is white, and that’s all right.

As a collective, we’re proud of our roots and passionate about change. And maybe have a good time doing so too. 

Born and bread in Bolton (warburtons reference for the keen eyed amongst you) she always had dreams of becoming a fashion Designer. She was obsessed. Hiding paper under her bed and drawing secretly after bedtime. One collection was questionable…. food inspired with the addition of fried eggs on the boobs.

A BTEC in general art and design led her to study Womenswear fashion Design at Nottingham Trent where her final collection was a finalist for the Gold Award at Graduate Fashion Week.

Starting first on Portobello Road and then Brick Lane market to eventually having her own store in Brick Lane where she been based for 10 years, she creates one off, handmade garments in store.

The All White encompasses Katies love of clean, bold, yet inventive silhouettes; convention challenging versatile designs and unorthodox fabric combinations.

Originally from the Forest of Dean in Gloucestershire, Lee has always had a passion for British design and product.

With stints at Paul Smith, Mulberry and Reiss, Lee has worked in a variety of sectors within the fashion industry for almost 20 years. From High Street to Luxury; from start-up to heritage he loves commercially bringing a product to life, and seeing a customer fall in love with it.

Always a problem solver, Lee seeks newness through being a naturally pragmatic challenger. The All White bundles Lee’s loves of attainable luxury, British craftsmanship and bespoke whimsicality.

Originally from Hull (it’s never Dull in) Kate had early fashion aspirations and with her trusty Fashion Wheel by her side and skill of adding Yin Yangs to every design (it was the 90s) she took BA Fashion Marketing at Nottingham Trent where she met Lee and Katie.

With a stint in NYC with lingerie brand Panache, she has spent the last 15 years heading up teams in various publishers including Global Radio, ITV, StyleHaul, Endemol Shine and most recently VP of Culture Trip working with partners to bring interesting stories to life.

The All White brings all her passions together – disruption of the traditional; beautiful design; clever execution; and brilliant storytelling.